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Market: Thailand
Category: FMCG/product personalisation
Roles/tools: UX, creative brief, customer journey mapping, product experience design, comms planning
Working closely with our clients at Unilever, we developed a unique offering: a fabric conditioner that’s personalised to each customer’s preferences – both in fragrance and packaging.
I created and tested a survey to help customers find their perfect fragrance, including the UX/UI of the survey site, working closely with a UX specialist, UI designer, and developers.
We also created the packaging—which was fully customisable—resulting in 38,000 different ways for customers to create their own label as well as the launch comms on social and online shopping channels.
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