Dairy Master

Market: All SE Asia

Category: B2B, food

Roles/tools: Brand strategy, architecture and concepting, research design, workshops

Creating a new brand of dairy products aimed at chefs throughout South East Asia was a chance to build a brand from a clean slate. To do this I combined audience insights, a competition audit and inputs from a workshop into 'sketches' for the overall directions for the brand, including 'stealomatic' films to give a feel for how this approach would communicate.

These gave us the stimulus for research with our target audience and to get internal buy-in. Once the main idea had been identified we brought it to life across logo design, packaging, an overarching set of brand guidelines, and communications.